Arm DevSummit 2022 Sponsor Toolkit
Intro
Thank you for being an official sponsor at Arm DevSummit 2022, we are delighted to have you on board. This toolkit provides marketing and communications resources to promote your participation at the event across various channels, including guidance on how to spread the word on social media. We would like to make sure, your audience knows about your presence and come to learn more about how to develop and deploy on Arm.
Overview
Arm DevSummit 2022. Build Your Future on Arm.
This event is for everyone developing and deploying on Arm-based hardware. We’re everywhere: phones, tablets, laptops, IoT devices, vehicles, servers and supercomputers.
Our goal is to inspire the future builders to define every technology revolution moving forward. Arm DevSummit allows you to share the insight and edge from peers across Arm’s leading global developer community, to inspire the future.
The action-packed two-day event is filled with opportunities to advance ideas and collaborate through expert-led activities, such as hands-on workshops, masterclasses, keynotes, meet-ups, the Arm DevSummit party, and on-demand technical sessions.
The event is focused across six topics.
Key Dates
Registration: Open now
In-person event: October 26-27, 2022
On-demand technical program available:
⟶ First release: October 12, 2022
⟶ Second release: October 26, 2022
Assets
Social Media
Promote Your Participation
Through Social Channels
Copy
Example Copy for LinkedIn:
We’re thrilled to be a sponsor of #ArmDevSummit this year, an action-packed two-day event on October 26–27 for people developing and deploying on @Arm. We’ll be sharing insights in [session details]. Get your ticket now to meet us at Arm DevSummit. https://devsummit.arm.com/?utm_source=sponsor&utm_medium=social&utm_campaign=202208_armdevsummit_mk17_arm_regopen__employee_na_liveandondemand
Build Your Future #onArm.
Example Copy for Twitter:
We’re thrilled to be a sponsor of #ArmDevSummit this year, an action-packed two-day event on October 26–27 for people developing and deploying on @Arm. We’ll be sharing insights in [session details]. Get your ticket now to meet us at Arm DevSummit. https://devsummit.arm.com/?utm_source=sponsor&utm_medium=social&utm_campaign=202208_armdevsummit_mk17_arm_regopen__employee_na_liveandondemand
Build Your Future #onArm.
Please adjust the language so it fits your style.
Images
We have provided some images that can be used on social channels:
An editable file for you to add your company logo.
A general event image that can be used to share details of the event.
Hashtag
Use the event’s designated hashtag #ArmDevSummit in your social copy.
Please refrain from using any other hashtags:
#ArmDevSummit22 #ArmDevSummit2022 #ADS2022 #DSF
Tagging
Tag the official Arm social channels by including @Arm in your posts so that the Arm social team can react to your posts.
Arm Channels
Follow the Arm Channels
We’ll be sharing updates for the event on our official Arm social channels. You can re-post content from our social channels:
⟶ LinkedIn [https://www.linkedin.com/company/arm/]
⟶ Twitter [https://twitter.com/Arm]
⟶ Instagram [https://www.instagram.com/arm/]
Email Banner Signature
We have provided an email banner you can add into your signature to help spread the word about Arm DevSummit 2022. You can add your logo to the psd. file or use the jpg. file with no edits needed.
Instructions to Update Your Email Signature
Outlook:
Go to File > Options > Mail. Click on ‘Signatures’. Click ‘New’ to add a new signature. Give the new signature a name, for example; ‘Arm DevSummit’.
Open the email signature banner, copy and paste it into the blank email signature.
Select the image, right click and select ‘Link’. Copy and paste the following URL into the address field: [https://devsummit.arm.com/?utm_source=sponsor&utm_medium=email&utm_campaign=202208_armdevsummit_mk17_arm_regopen__employee_na_liveandondemand]
Click ‘OK’.
Add your contact information above the hyperlinked image. Assign the signature to the desired email account for New Messages and Replies/Forwards and hit ‘OK’ to save.
Send yourself an email to test the signature.
Gmail:
Go to Settings. Under ‘General’, scroll to ‘Signature’ and click ‘Create New’.
Click on the ‘Insert image’ button and insert the email signature banner.
Select the image and click the ‘Link’ button. Copy and paste the following URL into the address field: [https://devsummit.arm.com/?utm_source=sponsor&utm_medium=email&utm_campaign=202208_armdevsummit_mk17_arm_regopen__employee_na_liveandondemand].
Add your contact information above the hyperlinked image.
Select your signature from the drop-down menu in ‘Signature Defaults’ for New Emails and Reply/Forward Use.
Click ’Save Changes’, go to your inbox and open a new message by clicking ‘Compose’ to check if your signature shows correctly.
Email Copy
We have provided an email template for you to share your involvement at Arm DevSummit. Feel free to make this template your own, change the language and tone of the email to match your usual tone and to suit your audience. Add your participation in the event and why you think people should attend.
Event Overview Slide
Webinars and Tech Talks
In the lead up to Arm DevSummit, please include an event overview slide in your presentations and speaking opportunities. We’ve added some speaker notes, please feel free to edit these to suit your style.
Introducing Your Participation:
Try to bring up your involvement as organically as possible (for example; where people can see you next, or where people can learn more about [topic]), ideally near the beginning of a webinar/tech talk/podcast/meeting.
Example Script:
We’re excited to be a sponsor at Arm DevSummit this year. The event will bring together over 100 expert speakers with over 1,400 people developing and deploying on Arm-based hardware, live and in person in San Francisco this October. You can find us in [session name/event location], we can’t wait to see you there. Tickets are available now.
Guidelines for Sponsorship Levels
The following sections share the specific details for the levels of sponsorship. To ensure we can promote your participation, please review the relevant section.
Platinum Sponsors
Platinum Sponsor Guide
Share Your Logo:
⟶ We’ll be including your logo in email communications, on the keynote screen, in the event signage, on the event website and on our social channels.
⟶ Find more information in the Sponsor Resource Center.
Submit a Blog:
⟶ As a platinum sponsor, you have an opportunity to contribute a blog for community.arm.com.
⟶ Please review the blog guidance and process, we recommend submitting your content as early as possible so that we can promote your content and sponsorship as much as possible prior to the event.
Email Inclusion to Registered Attendees Prior to the Event:
⟶ We will feature your session in our communications ahead of the event, registrants will be able to save your session to their agenda directly from the email.
Social Posts:
⟶ As a platinum sponsor we will feature you in: 1 Twitter post, 1 Instagram story and 1 LinkedIn post (with other sponsors), we will tag you in the post so keep a look out for this when it goes live.
Gold Sponsors
Gold Sponsors Guide
Share Your Logo:
⟶ We’ll be including your logo in email communications, on the keynote screen, in the event signage, on the event website and on our social channels.
⟶ Find more information in the Sponsor Resource Center.
Submit a Blog:
⟶ As a gold sponsor, you have an opportunity to contribute a blog for community.arm.com.
⟶ Please review the blog guidance and process, we recommend submitting your content as early as possible so that we can promote your content and sponsorship as much as possible prior to the event.
Email Inclusion to Registered Attendees Prior to the Event:
⟶ We will feature your session in our communications ahead of the event, registrants will be able to save your session to their agenda directly from the email.
Social Posts:
⟶ As a gold sponsor we will feature you in: 1 Twitter post and 1 Instagram story. We will tag you in the post so keep a look out for this when it goes live.
Silver Sponsors
Silver Sponsors Guide
Share Your Logo:
⟶ We’ll be including your logo in pre-event email communications, on the keynote screen, in the event signage, on the event website and on our Instagram channel.
⟶ Find more information in the Sponsor Resource Center.
Submit a Blog:
⟶ As a silver sponsor, you have an opportunity to contribute a blog for community.arm.com.
⟶ Please review the blog guidance and process, we recommend submitting your content as early as possible so that we can promote your content and sponsorship as much as possible prior to the event.
Social Posts:
⟶ As a silver sponsor we will feature you in: 1 Instagram story. We will tag you in the post so keep a look out for this when it goes live.
Silver 2.0 Sponsors
Silver 2.0 Sponsor Guide
Share Your Logo:
⟶ We’ll be including your logo on the keynote screen, in the event signage and on the event website.
⟶ Find more information in the Sponsor Resource Center.
Bronze Sponsors
Bronze Sponsor Guide
Share Your Logo:
⟶ We’ll be including your logo on the keynote screen, in the event signage and on the event website.
⟶ Find more information in the Sponsor Resource Center.
Get In Touch
If you have any question or need further help, contact us at sponsor@mail-devsummit.arm.com.